Expertise › Strategy & Branding

Strategy & Branding

If you’re launching a new company, product or service, or if you need to breathe new life into an existing one, a solid strategy and creative branding are crucial elements. Strategy is the foundation that supports your entire marketing effort, and branding brings your messaging to life in a way that’s true to your vision and that resonates with your target audience. We’ll help you build a powerful strategy, a results-driven plan, and a credible and memorable brand.

Branded trade show material on a table

Our Strategy & Branding expertise builds the Foundation and Showroom of the Revenue Tower Marketing Operating System, including:

  • Market and competitive analysis, industry research and digital landscape
  • Target audiences and personas, positioning, value propositions and key differentiators
  • Go-to-market and channel analysis and strategy
  • Marketing planning and KPIs
  • Logos, colors, fonts, graphic design and messaging
  • Website and digital presence
  • Thought leadership, PR and social media

PROJECT EXAMPLES

    Ajinomoto: Food Manufacturer Trade Show Brochure and Poster

    TRUVAC: Website Design and Multimedia Campaign

    Probat: Coffee Roasting Equipment Trade Show Marketing

    Envista Forensics: Engineering Company Rebranding

    Ciorba Group: Engineering Company Rebranding

    Coplan + Crane: Law Firm Talent Marketing and New Employee Materials

    Cintas: “Wearable Power” Corporate Uniform Interactive Mailer

    Thermal Care: Industrial Equipment Print Campaign

    Omron:Automation Engineering Recruitment Videos

    Oakwood Contractors: Commercial Contractor Website Design and Mailer

    Advanced Resources: Staffing Firm Video, Print and Social

    RedMane Technology: Software Solutions Video, Website Design and Collateral

    Follett: Star Wars Educational Services 3D Mailer

    Olds Products Company: “Open Up” Mustard Trade Show Promotion

    MW Industries: Suspension System Trade Show Video

    Sogeti: “Twister” Global Consultancy Trade Show Marketing

    The Vaya Group: “Cultivate Excellence” Talent Management Mailer

    MSCI: “Sharper Decisions” Association 3D Mailer

    Navistar: Talent Marketing Trade Show Marketing and Brochure

    SSAB: Wear Parts Demo Video

    Huron Legal: “See Things Differently” Trade Show Marketing and Video

    BloomStudios: Cut Flowers Company Launch: Website Design and Identity

    Challenger Lighting: “Masters of Light” eCatalog and Website Design

    Gerber Collision and Glass: Collision Repair Center Talent Marketing

    Vault JS: Website and Branding

    Flexsys: Branding of a New Spinoff Company

    Velis: Website and Branding

    The Goldie Initiative: Goldie Gala Video

    Bernie’s Book Bank: Website

    Robertshaw: Website

    Yaskawa: iCube Control™ Launch Event

    JO: Website

    Carow Packaging: Website

    TIGRIS: Brand Launch

    Roof Advantage 360: Service Launch

    Medtelligent: Trade Show Booth & Video

    Schebler Chimney Systems: Website and Branding

    Kensing: Interior & Exterior Graphics

    Rockfon: High-impact Case Study Video

    Kensing: Trade Show Booth & Video

    Akrete: Website Development

    Rebar Technology: Payment Software Branding & Content Marketing

    BAI: Digital Acceleration Video

    Kensing: Website and Branding

    Illinois Blower: Industrial Manufacturer Website Design and SEO

    Technetics Semi: New Engineering Division Logo and Microsite

    BAI: Banking Attitudes Infographic and Report Design

    MSCI: “Build Now” Advocacy Social Media Campaign and Website Design

    BAI: Digital Banking Multimedia Campaign and Report Design

    Rockfon: Acoustic Ceiling Design Video and Brochure

    Parasol Medical: Specialty Medical Devices Website Design

    Image Industries: “Sweet Solution” Cable Management Lead Generation Mailer

    EconPTW: Website Design and Ad Campaign

    Permatron: Air Filtration Manufacturer Website Design and Ad Campaign

    RegenX: Multimedia Campaign and Website Design

    TmaxSoft: Software Developer Website Design, Collateral and Video

Case Study: Our Expertise at Work

Read how we drive clarity, differentiation and impact across industries.

Let’s Create a Better Brand

We’re ready to enhance your brand with strategic insights.

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