B2B Marketing for Private Equity-Owned Companies
For Private Equity PortCos, marketing can be one of your most impactful drivers of growth and enterprise value. It influences revenue, profitability, customer mix, recruiting, M&A success, operational excellence, innovation and long-term viability.
We’ve helped scores of private equity-owned firms execute high-impact initiatives, including naming, branding, digital marketing, trade shows, sales tools, social media and much more. We bring specialized marketing expertise and deep experience in the following areas:
- Launching new entities from scratch
- Rebranding carveouts
- Integrating new acquisitions
- Building internal marketing operational excellence
- Launching marketing technology and CRM platforms
- Attracting and retaining the best and brightest employees
- Generating demand to grow revenue and profitability
We helped a private equity group grow their carveout from a single manufacturing facility into the global leader. We took an industrial service provider from a few locations to one of the largest in the country. We helped a healthcare technology company triple their sales qualified leads.
We work as your proactive partner with a strong sense of urgency, moving quickly to execute bold, smart solutions that get results and grow business valuation. When growth is on your agenda, talk to Pepper Group — the private equity B2B marketing specialists.
Case Study: Our Expertise at Work
Read how we drive clarity, differentiation and impact across industries.
PROJECT EXAMPLES
Drive Results With Our B2B Marketing Operating System
Our Revenue Tower® is purpose-built to help high-growth organizations develop an integrated and strategic marketing function that supports operational excellence, strengthens culture and creates a powerful sales and profitability machine that propels enterprise value.
