The Marketing Operating System Built for B2B
Presenting the Pepper Group Revenue Tower®, a powerful set of concepts and tools, purpose-built to help high-growth organizations create greater impact. It can help build a scalable marketing machine that drives real results and enhances enterprise value.
The Revenue Tower®: Architecting Growth From the Ground Up
Taking a systematic approach, we combined our strategic perspective, creative spirit and our 30+ years of experience to build an innovative framework. We tested, improved and validated the model over 10 years with dozens of clients across diverse industries. It has proven to be extremely effective.
The Six Components of the Revenue Tower®
Your Revenue Tower® exists in a virtual world where prospects come in and out as quickly as they can load a web page. Marketing must continually attract these prospects back into your tower and push against gravity to elevate them to the top.
Each floor of the tower has an overall goal, with possible tactics that have been thoughtfully identified and grouped. The key is to identify the priority tactics in each section, while ensuring that every floor is covered.
Strategy
Foundation
Foundation
Strategy
Foundation
Walk by any skyscraper. What you don’t see is what’s under the surface holding the entire thing up. In the Revenue Tower model, this is the foundation of your marketing program. By laying a stronger foundation, you can build a bigger tower that drives more growth.
- Positioning
Positioning Statement, Value Propositions and Elevator Pitch - External Messaging
Brand Promise, Pillars and Factual Support - Internal Messaging
Purpose/Why, DNA and Core Values - Marketing Strategy
Ideal Customer Profile, Channel Plan, Marketing Tactics and Priorities, KPIs
Key: Market Awareness
Showroom
Visitors
Visitors
Initial Engagement
Leads
Leads
Ongoing Engagement
Relationships
Relationships
Sales Enablement
Opportunities
Opportunities
Customer Retention
Customers
Customers
The Four Cornerstones
In addition to covering each level, there are four cornerstone elements that enhance results.
Robust Content Enhances Your Tower’s Appeal
Great content will continually attract people to come in and come back to your tower. Our unique and proprietary Content Marketing Matrix™ will help you build a robust content engine.
Data Visibility Gives You Windows to the Outside World
Using real-time dashboards and automated reports, we’ll transparently track KPIs and metrics to uncover valuable insights, test multiple options, empower innovation and optimize results.
Talent Marketing Helps You Ensure the Best and Brightest Staff
A great team makes for a great business. Our Talent Marketing Framework™ audit will help you identify opportunities where talent-focused marketing initiatives can have a high impact.
A Marketing Tech Stack Strengthens Your Structure
A marketing and CRM technology stack is critical, but it doesn’t have to be complex. Our MarTech experts will help maximize your existing resources, identify gaps and integrate your tools.
Build Your Revenue Tower with Pepper Group
From identifying priorities to implementing, executing and optimizing every aspect of your Revenue Tower, Pepper Group is your full-service marketing resource. We’ll bring a fresh perspective, challenge assumptions, ask the right questions, deliver proactive ideas and execute flawlessly. As a true, strategic marketing partner, we’ll help you accelerate results.
Your Blueprint for Driving B2B Success
Our Revenue Tower® approach is one more reason Pepper Group has become the agency of choice for high-growth B2B companies. Learn more about how this integrated and strategic system can be applied to your business.
