The Challenge
Global electromechanical manufacturing company Robertshaw wanted to showcase the capabilities of their Asia-Pacific production and manufacturing facilities. Their APAC team put together a video, but the overall look and feel did not align with the Robertshaw branding. Pepper Group was asked to upgrade the video; a task made more challenging because none of the raw video footage was available. The Pepper Group team needed to work with limited resources and a conservative budget to optimize the video for promotional use.
The Solution
Using existing knowledge of the brand, as well as past video experience for Robertshaw, the Pepper Group team worked quickly to adjust the video.
We incorporated the look and feel of Robertshaw’s brand, increased production value and amped up the energy of the video by slicing together footage from the original edit, intercutting title slides and font overlays and adding high-energy music throughout.
The Result
Our team created a professional and impactful video despite limited time and resources. It has been featured in organic and paid social in the region and received high praise from our client.
