EnviroServe
End-to-End Marketing
How our marketing-as-a-service support helped EnviroServe succeed
INDUSTRY B2B Services
SERVICES
The Challenge
A private equity firm acquired EnviroServe, an environmental service provider, carving it out from a larger entity. The new stand-alone company needed a swift and effective rebrand and major communications support. But the new entity had no marketing team to lead all of it.
Projects
- Market Research and Messaging Foundation
- Go-to-Market Strategy and Marketing Plan
- Logo, Identity and Business Cards
- Truck, Uniform and Signage Updates
- Complete New Website
- Company and Service Offering Videos and Animations
- New Branch Opening Playbook and Execution
- Acquisition Support (PR, Customer Communications and Branding Integration)
- Core Values Updates and Culture Messaging
- Job Postings and Recruiting Support
- Internal Safety and Culture Graphics
- Customer Surveys
- Paid and Organic Social Media Management
- Lead-Generation Campaigns
- Sales and Marketing Playbooks
- Brochures, Sales Sheets and PPT Decks
- Prospect List Building
- Trade Show Booth Designs and Giveaways
- Trade Advertising and Sponsorships
- Email Campaigns and Thought Leadership Content Writing
164%
In the first two years, EnviroServe increased its number of branch locations from 28 to 46
4
Pepper Group helped integrate four acquisitions into the EnviroServe brand.
The Solution
Pepper Group brought a complete marketing-as-a-service solution, becoming the organization’s full-service outsourced marketing department, reporting to the COO and VP of Sales.
We quickly got to work, assisting with customer communications, media outreach, logo and graphic identity updates, website updates and new sales materials. We then helped rebrand all branch locations while simultaneously developing an updated messaging platform and go-to-market strategy.
With the rebrand and strategy in place, we worked to help the organization grow, integrating new acquisitions, managing multiple new branch openings, dramatically expanding their digital presence, creating powerful new sales and marketing materials and driving new leads and opportunities.
Pepper Group provided EnviroServe with a complete marketing team, helping the organization grow from a mostly regional service provider with 28 locations into a 46-location national organization with newly added service offerings. They continue to experience impressive growth by continually adding locations and forming vertical alliances with other waste-handling providers.
A new website included an interactive multimedia element showcasing how EnviroServe’s services come together.
59%
We increased prospect conversions by 59%
15%
We’ve improved their SEO position by 15% year over year
549%
Pages-per-visit have increased by 549%
Omnichannel campaigns help EnviroServe reach new prospects.
A robust content calendar and efficient posting system help grow organic engagement and supports recruiting goals.
Key Results
- The company has nearly doubled in size in just under two years.
- New social media templates and posting strategies have increased organic LinkedIn followers by 20% in the first six months.
- Pepper Group supported six new organic branch openings and 12 new openings via acquisitions.
- EnviroServe has a flexible, scalable, efficient, full-service, expert proactive marketing team at a cost that’s far less than hiring in-house resources.
