Insight
Do You Have the Right Tech for What’s Next?
By George Couris – January 28, 2026
As a B2B marketer, you’re under more pressure than ever. To stay ahead, you need to move faster, navigate a rush of new technologies and deliver ever more measurable results. And you need to do this all while defending your budgets and meeting continually increasing customer expectations.
So, here’s a quick gut check: Does your current marketing technology really give you everything you need to do all that?
If the answer is no, read on.
Why HubSpot Stands Out for B2B Teams
Here at Pepper Group, we’re fans of HubSpot. Having worked with many platforms, from Salesforce to Zoho and many in between, this is what we like most about HubSpot:
- It’s a unified platform. HubSpot is built as a single, connected ecosystem. Your data isn’t siloed, complex integrations aren’t required and marketing, sales and customer service teams all share visibility of contacts and activity.
- It’s intuitive and user friendly. Marketing and sales teams can execute in HubSpot without the need for complex training or reliance on specialists.
- It’s powerful and complete. From email marketing and lead scoring to sales processes, pipeline tracking and reporting, HubSpot provides the tools to run a powerful and effective B2B marketing program.
- It’s scalable and flexible. HubSpot works for very small businesses and very large ones too. It lets you add functionality, customize processes and integrate with new tools as needs evolve.
Three Common Scenarios
Over the years, we’ve seen B2B companies fall into a few common groups. Within each scenario, there are often a few priority opportunities or quick wins that can add significant value without a tremendous investment. Do any of these describe your situation?
1. You don’t have a true Marketing Automation or CRM Platform
Perhaps you’re still using Excel, or you’re using your ERP system’s built-in CRM and it’s not robust enough. Or, you have multiple tools that don’t talk to each other. You know you could be doing better.
We see this often in manufacturing companies and smaller service businesses. Even if their business is growing, they’re missing opportunities. The priority here is often to ramp up outbound marketing efforts, improve lead follow up and keep contacts engaged so they never go cold. A basic HubSpot instance might be the right answer, and with a quick audit, we can help you determine the best path forward.
2. You have a platform, but it’s not giving you what you need.
Often the issues here are complexity, poor alignment between marketing and sales, and limited visibility of data and marketing performance.
Even if a better platform is the right move, the biggest barrier is usually the switch itself. This includes concerns around data migration, workflows, forms, scoring and the fear of losing momentum. It doesn’t have to be painful though. A “no disruption” migration is feasible, and we’ve done it dozens of times. With robust checklists and deep experience, we’ll create a clean migration plan to help take your marketing technology to the next level.
3. You have HubSpot now, but you’re not using it to its fullest potential.
Whether you’ve just implemented HubSpot or have been using it for years, there are almost always opportunities to unlock more value.
This could mean integrating lead tools like ZoomInfo or Lusha, taking advantage of unused features that you didn’t even know about, enhancing your workflows, elevating your designs or improving your processes and reporting. A focused HubSpot audit can quickly uncover where your current setup can work harder, and whether strategic upgrades would support your goals.
The Bottom Line
If you’re not totally satisfied with your current marketing automation or CRM experience, and you’re curious about what opportunities you’re missing, give us a call.
As a HubSpot Platinum Partner, we can answer your strategic questions, arrange a tailored demo, uncover opportunities, and help you implement and execute.
