Carow
Dispensing Digital Success
How we bottled an aggressive marketing plan for this packaging company.
INDUSTRY Packaging
The Challenge
Founded in 1987, Carow is a focused supplier of packaging solutions, including caps, droppers and bottles for the essential oils, beauty and health, and wellness markets. They had an impressive history and a clear market advantage, but their lack of a digital presence, including a barebones website, was impacting their growth. They needed a refreshed brand, led by a robust, guided and measurable digital strategy.
Areas of Support
- Market Research and Messaging Foundation
- Go-to-Market Strategy and Marketing Plan
- Website
- Content Creation (Blog Articles, White Papers, Newsletters)
- Corporate Branding
- Product Messaging
- Tradeshow Assets
- SEO Optimization
- Paid and Organic Social Media Management
- Digital Advertising and Lead Generation
- Marketing Automation and Email Workflows
- Zoho Marketing Consultation
264%
We increased total leads by 264% in the first year.
467%
We’ve increased MQLs by 467%.
116%
Website traffic more than doubled, up 116%.
The Solution
We expanded the Carow brand and launched a new website with streamlined navigation, an engaging, refreshed design, SEO optimization, and strategic support for lead generation. The result was an immediate increase in traffic and user engagement.
LinkedIn Graphics
Social Graphics
Collection of Social Graphics
Their new foundation included an initial paid search campaign, which was then reengineered based on the resulting data. This dramatically increased MQLs and brought the SQL conversion from 0% to 20%. We also enhanced their LinkedIn presence, increasing their followers by 39%.
Sell Sheets
Website Market Page
Website Homepage
Website Product Page
Additional efforts include a multi-step email marketing campaign to re-engage clients, a monthly newsletter and sales support, such as the creation of one-sheeters, brochures and an online catalog. We also elevated their trade show presence by developing a brand-new booth layout and design, and marketing materials.
40%
Forty percent of organic leads now come from the Carow website.
Trade Show Backwall and Popup Banner
Pepper Group not only understands our goals, but they share them. They want us to succeed just as much as we do.”
—Steve Carow | Owner
Key Results
- Built a marketing foundation to measure and take advantage of data-driven customer insights
- More than doubled web traffic, increasing visits by 116% and new users up 123%
- Updated the Carow Packaging brand, positioning the company as an industry leader
- By increasing its digital presence, Carow Packaging has experienced considerable organic growth and more than doubled its high-quality leads
