From Marketing Automation to Manufacturing Growth Engine: Why Teams Are Moving from Act-On to HubSpot

If your manufacturing company is using Act-On today, you’re likely getting some value from running campaigns, automating emails, scoring leads and nurturing prospects. But if you’re like many of our clients who were using Act-On in the past, you may be looking for improved reporting, stronger sales alignment, more robust features and a simpler, more intuitive user interface.

That’s where HubSpot comes in.

Manufacturing has a few realities that make marketing automation more complex, including long buying cycles, multiple stakeholders, technical content and a strong need for sales enablement. And marketers are under more pressure than ever. They need to move faster, navigate a rush of new technologies and deliver ever more measurable results, all while defending budgets and meeting continually increasing customer expectations.

In this environment, many start asking questions like:

• Can my team build campaigns and automations quickly without becoming power users?
• Can we prove what’s working with trustworthy reporting that we can explain quickly to other executives?
• Are marketing and sales aligned, or are we stitching together tools and systems?
• Is our platform helping us scale, or is it forcing workarounds?

HubSpot is designed to address these questions. It helps make marketing teams more effective, giving them the information and efficiency they need to spend more time making smarter decisions and proving how marketing is driving results.

Making a Seamless Transition

Even if HubSpot is the right move, the biggest barrier is usually the switch itself. This includes things like data migration, workflows, forms, scoring and the fear of losing momentum.

It doesn’t have to be painful. Pepper Group was an early adopter of marketing automation, becoming an Act-On partner in 2010 and later leading Act-On’s Chicago Area User Group. Four years ago, we joined with HubSpot, helping a dozen clients make smooth transitions from Act-On. Today, we’re a HubSpot Platinum partner. Our expertise and deep experience with both systems is rare, and it’s what allows us to make transitions efficient, low-risk and results-focused.

Here’s where we can help:

• Move and enhance customer and prospect lists
• Improve list segmentation for stronger personalization
• Transfer and enhance automations
• Recreate templates, landing pages and email designs
• Match and improve lead scoring
• Create dramatically improved reporting
• Update website forms and tracking
• Migrate CRM platforms from other third-party tools
• Integrate sales and marketing efforts much more closely
• Move asset libraries
• Set up sales pipelines and improve attribution clarity
• Provide team training and ongoing support

We also bring a strategic lens. Our Revenue Tower^® is a proven framework for building a scalable marketing operating system that aligns strategy, content, data, MarTech and sales enablement to drive growth and enterprise value.

A Simple Next Step: Free Review and Migration Plan

If you’re not totally satisfied with your current marketing automation experience—and you’re curious what HubSpot could unlock—we’ll start with a free review and migration plan.

You’ll get a clear picture of what to keep, what to improve and what a practical path forward looks like. No pressure. No disruption.

If improving reporting, execution speed or sales alignment is a priority this year, HubSpot may be the upgrade your marketing operation is ready for. Contact us to get your free review and migration plan.