Website – Carow Packaging
Website – Carow Packaging
The Challenge
Carow Packaging is a focused supplier of packaging solutions, including caps, droppers and bottles for the essential oils, beauty and health and wellness markets. Since 1987, Carow has built its reputation on providing specialized expertise, the highest quality and dependability with exceptional support and responsiveness from its U.S.-based team. The company had a great story to tell and was poised to grow—but its website wasn’t up to the challenge. It had functionality issues and a cumbersome structure that led to a frustrating user experience; it couldn’t adequately support lead-generation efforts with its existing content or technology, and it simply didn’t reflect the company’s identity or position as a leader in its space. Carow needed a website that would support its vision for growth.
The Solution
To address these challenges, Carow Packaging partnered with Pepper Group to create a website that would function as both a lead-generation engine and a modern brand showcase. The redesign prioritized:
- Streamlined Navigation and User Experience: Every product on the site was thoughtfully curated and categorized, making it as easy as possible for visitors to find what they are looking for. This improved experience keeps users engaged and encourages deeper exploration of Carow’s offerings and expertise.
- Strategic Support for Lead Generation: Built with a search-engine-optimized (SEO) foundation, the site was designed to attract organic traffic and boost visibility while supporting paid search campaigns. Strategic calls-to-action and user-friendly forms further enhance lead-capture capabilities. New forms and landing pages can be easily created to support digital campaigns.
- Improved Lead Management: The forms on the new site are integrated with Carow’s CRM system and internal sales processes, ensuring that every lead generated is captured, qualified and routed for timely follow-up.
- A Fresh and Engaging Brand Update: The redesign was an opportunity to refresh the Carow Packaging brand, introducing vibrant, modern design elements and messaging that positions the company as an industry leader. Leveraging the key idea of “Dispensing Success,” the new site shows visitors all of the ways Carow supports their needs and helps them achieve their goals.
- A Foundation for Ongoing Growth: With the new website in place, Carow has the necessary foundation to support all elements of its overall Carow Packaging marketing strategy, including thought leadership and content creation efforts, social media, trade shows, business growth campaigns and a host of other tactics. The site is built for growth—metrics are tracked closely, and Carow now has the flexibility to add and adjust content to take advantage of data insights.
The Result
The new website launched in mid-September and has already delivered promising results compared to the previous period with the old website:
- Increased Traffic and Visibility: Total web traffic has increased by 116%, with new users up 123% and returning users up 33% compared to the previous period. Organic search traffic surged by 83%, highlighting the effectiveness of the SEO-driven strategy.
- Improved Engagement: Engagement sessions—measured by interactions lasting over 10 seconds, involving key events or multiple page views—have risen by 99%, with events per session climbing by 45%.
- Increased Conversions: Prior to the new site launch, Carow’s digital advertising campaign brought people to the site, but they weren’t necessarily converting. Our SEO-driven approach, stronger site content and better user experience, combined with a retooled lead-generation strategy and refreshed digital campaigns, have resulted in additional qualified leads at a steady pace following the launch.
- A Unified Brand: The new design and content not only improved the website’s look and feel but also elevated Carow’s overall brand. The cohesive branding has been successfully implemented across both digital and offline marketing channels, reinforcing Carow’s reputation as an innovative and customer-focused leader in the packaging industry.
The new website is more than just an online presence—it’s a scalable, lead-generating platform that reflects the company’s commitment to excellence, positions them as the best choice for packaging needs, and empowers them to continue “Dispensing Success.” Check it out at carowpackaging.com.
“Pepper Group not only understands our goals but shares them! They want Carow Packaging to succeed just as much as we do. Their thoughtful, strategic and creative approach to the website and our marketing in general is helping us pursue our growth objectives, making sure that our target audiences know about us and understand the exceptional value we provide.”
– Steve Carow, Owner, Carow Packaging