Vacuum Excavator Launch: Website Design and Multimedia Campaign: TRUVAC

When Vactor^® Manufacturing, Inc., decided to step out of their comfort zone and launch a new brand focused solely on vacuum excavators, they called Pepper Group. We dug deep into their market, and the growing Safe Digging movement in order to develop printed materials and a strategic digital campaign which included social posts, blog articles and email. We created a brash, no-nonsense voice that connected with their audience and provided instant credibility for the new TRUVAC^® brand.