Starting with a detailed brand platform, the Pepper Group team analyzed the competition and interviewed customers. We defined their brand promise—custom industrial fans and blowers, skillfully engineered, and powerfully built. The more we researched, the more we understood how much their clients valued Illinois Blower products, and how valuable their custom solutions are. These aren’t everyday blowers, but ones designed to overcome the most challenging applications in the most demanding conditions. They must be built to exacting standards and meet strict requirements.

We built a website embracing Illinois Blower’s custom capabilities and unique ability to rise to demands—both demanding conditions, and demanding customer needs. Rather than get mired into technical jargon and diagrams, we relied on bold fonts and large photos wrapped around a tonality of leadership and expertise.

Additionally, we looked at their digital marketing approach. Our efforts included additional research to best predict optimal search terms using industry language and the ideals that make Illinois Blower unique as a company. In our keyword analysis, we took into account keyword density, search volume and other key metrics.