iCube Control™ Launch Event—Yaskawa
iCube Control™ Launch Event—Yaskawa
The Challenge
A High-Stakes Launch on a Tight Timeline
After two years on hold due to extensive product development, the long-awaited global launch of Yaskawa’s iCube Control™ automation machine control technology solution was finally given the green light. The challenge? Organizing a large-scale event for 350 channel partners in just two months. Every detail, from branding materials to event logistics, needed to be executed flawlessly to ensure a seamless and impactful introduction of iCube Control.
The Solution
Precision Planning & Cohesive Branding
With such a compressed timeline, efficiency and coordination were key. To streamline production, we sourced all printed materials primarily from one vendor, ensuring consistency in quality and design. Our creative team developed a cohesive event theme based on the iCube Control brochure and website designs that we had developed earlier in the year, reinforcing a cohesive brand identity.
To bring the event to life, we produced a full suite of marketing and presentation materials, including:
- A custom-designed gift box for all attendees, including a notebook, pen, coffee thermos, lightweight jacket, polo, lanyard and name tag
- More than a dozen event signs and three large-scale banners
- A dynamic video to kickstart the morning and showcase the cutting-edge capabilities of iCube Control
- More than 250 polished PowerPoint slides for speaker presentations
- More than a dozen post-launch informative training videos to support product education
The Result
A Resounding Success
After years of development and anticipation, iCube Control officially launched — marking a major milestone for Yaskawa. The event provided an engaging platform to introduce their next-generation machine control and safety solutions to key channel partners.
We played a vital role in supporting our client in unveiling the groundbreaking features of iCube Control, the Sigma-X servo series, and the latest HMI and I/O products. This empowered channel partners with the knowledge and tools they need for success. For those unable to attend, we created comprehensive training videos using event footage and presentation materials, ensuring every channel partner knew the ins and outs of iCube Control.
This launch proved that even with tight deadlines, challenges can be turned into triumphs through the right strategy, detailed execution and a dedicated team.
If you’re looking to make an impact with your next product launch, get in touch. We’re ready to help you achieve your goals.