Gerber understands the importance of a strong talent brand in attracting the best team members, so they smartly started with a Talent Brand Platform. Applying our proven research and strategy development processes, we began with the foundation: identifying what really makes Gerber a special place to work, and helping to communicate that in a way that would stand out to potential team members. We took 50 pages of research and insights and articulated one key thought, or theme, that would guide our campaign: “Our People Drive Us.”

From there, we brought that message to life through a variety of integrated tactics, all designed to inspire potential team members to take the next step in their careers and contact the Gerber HR team. We built a microsite specifically dedicated to conveying Gerber’s distinct difference as an employer. It’s the central hub for other key campaign elements, including a series of powerful videos in which Gerber team members share their perspectives on working for the company, and a unique tool that allows technicians to see their improved earnings potential with Gerber. Pepper Group also managed a robust digital advertising campaign leveraging social media and online display ads to drive interested applicants to the site. And to support the campaign outside the digital realm, we created a compelling and concise recruiting brochure for use at career fairs and other events.