Branding of a virtual event—Transaction Network Services (TNS)
The Challenge
Transaction Network Services (TNS), a global supplier of networking and integrated data services in the payments, financial and communications industries, wanted to attract top payments industry players to a new, virtual annual event. The event would uncover payment trends from companies such as AWS and Global Payments and deliver forward-thinking advice and strategic approaches for providers.
The company had a name (TNS Horizon), session topics and the overall concept in mind, but needed branding and promotion to create excitement and attract global attendees.
The Solution
We started with an exploration of the event and the desired outcomes. We then created a new logo, positioning line, and other elements—tying everything into the established branding for TNS, while giving it its own unique style.
We developed agendas, website graphics, virtual event signage and email signatures. From this, we created powerful digital assets to promote the event and build excitement on the TNS website, social channels and trade media. The campaign also included an engaging, fast-paced teaser video, a series of email templates, and social graphics for TNS and the speakers to share with their networks.
The Result
The effort was a global success! This one-day event ran in the Americas, Europe and Asia Pacific, and exceeded our ambitious registration goals. Together, we successfully set the foundation for TNS Horizon as an annual event and began the journey of reimagining the future of payments.