15 Ideas for Amplifying Your Culture Within Your Space

Some of our clients tell us that attracting and retaining talent is the #1 most important factor in their growth. Whether or not this describes your organization, there’s no doubt that strengthening this capability creates a real competitive advantage.

The Talent Marketing FrameworkTM is Pepper Group’s unique approach to applying proven marketing techniques toward attracting and retaining top talent. In Revenue Tower® terms, a great team makes your tower a more welcoming and high-functioning place for your prospects and customers.

One part of our framework is called Environmental Reinforcement. We have been doing a lot of this lately, and it can create an incredibly powerful impression with employees, as well as visitors, including customers, partners and new recruits.

Environmental Reinforcement means using your office environment as the perfect canvas to amplify your messaging with compelling, creative visuals and displays. These can be static or dynamic and can take the form of decals, signs, digital screens, paint, artwork, dimensional exhibits, interactive displays, notes, updates or demonstrations. It creates clarity about your company’s vision, your values and who you are and makes your space more attractive.

The possibilities are limitless and bound only by creativity, but here are 15 ideas to get you started:

  1. Wall Colors: Are your wall colors consistent with your overall vibe and brand? If not, a fresh coat of paint can be an easy and high-impact improvement.
  2. Core Values: Today’s great companies bring their values, purpose and culture messaging to life with attractive visuals throughout the office. These keep your core values top-of-mind and in front of employees and all visitors.
  3. Company Stories: Whether it’s a timeline of your company’s history, highlights of major innovations, interesting infographics or company lore, you can present your stories in a memorable and attractive way in your lobbies, hallways or conference rooms.
  4. Graffiti Areas: Why not engage visitors and employees with displays or whiteboard walls where they can leave their mark by signing in, drawing something, adding to a list or responding to a number of other questions just for fun.
  5. Client Endorsements: By enshrining inspiring testimonials and customer success stories, you can continually reinforce the value your organization creates and remind employees why they do what they do.
  6. Employee Appreciation: Displaying peer-to-peer or other recognition encourages teamwork and is greatly appreciated by employees.
  7. Lobby Décor: Enhancing the entrance to your business with attractive signage, creative door decals and other elements gives the best first impression.
  8. Welcome Screens: Provide visitors with a dynamic presentation about your company and culture while they wait in the lobby, and at the same time, recognize and welcome them by name.
  9. Product Displays: When possible, showcase what you do or what you make. Attractive displays can create even more pride in what you deliver to customers.
  10. Special Projects: Share information about special projects and key initiatives, such as the vision, structure, goals and progress. This motivates teams to perform at their best.
  11. Themes and Names: Floors or teams can be given themes and conference rooms can be named or dedicated. Doing so can add some fun and make spaces more memorable and identifiable and it can reinforce your brand.
  12. Company Footprint: Displays calling out wide-reaching offices, distribution channels or your customer base can enhance company pride and showcase your strength to visitors. This can be accomplished as a map, as a series of visuals or in many other ways, as well.
  13. Custom Artwork: Custom art, especially if there’s a story behind it, is a great way to enhance an environment and add a unique touch.
  14. Company Recognition: An attractive display of trophies, awards, community organizations your company supports and other professional affiliations reinforces that you’re a winning organization.
  15. External Signage: As visitors arrive, or people in your community simply drive by, use your external spaces to amplify your message and share your positioning.

There are so many ways to reinforce your messaging throughout your environment, and if you’re not taking advantage of this huge canvas, you’re missing opportunities. Often, our clients bring us in as part of a remodel or move to a new office, but these ideas can be implemented at any point.

Of course, this is not just about putting up some signs. Your company should reinforce these messages and live them. And it’s just one part of the complete Talent Marketing Framework.

Bottom line: There is great value in adding visual interest and impact to your office environment and bringing your message to life in these powerful ways. To talk about the possibilities for your office, and to see more examples, contact us!