For most of us, change is uncomfortable. It’s called the Status Quo Trap, and it refers to how most of us have a strong bias towards keeping things the same.

In one experiment, two groups of people were randomly given gifts—a decorated mug or a Swiss chocolate bar. Everyone was given the option of swapping their gifts. You’d generally expect about half of the people would exchange their gifts. But few people did—they valued what they had more than the alternative—even though everyone had ‘owned’ their gifts for only a minute.

Staying out of this trap isn’t easy, but there are some techniques you can use to get out of it. What are they? To find out, download our white paper, The Status Quo Trap & Five Ways Out.