“Hey, did you hear the one about …” From jokes to urban legends, some things just stick with us. But what makes something stick, and something else entirely forgettable? For marketers, stickiness is critically important so their target audience remembers their messaging. Fortunately, savvy marketers don’t need to play guessing games—research has uncovered six main principles to making a message stick. Make sure you don’t forget them by downloading our white paper, The Six Principles for Making Your Message Sticky.