At our recent 2025 forecast breakfast event, held in conjunction with The Entrepreneurship Institute, our expert panel predicted that 2025 will be a strong year for M&A and stressed the importance of building enterprise value.

Whether or not M&A is relevant to your organization, building your firm’s value as a functioning entity should be an important goal of marketing. Pepper Group specializes in working with high-growth and private, equity-owned B2B firms. With this focus, building enterprise value is embedded into our approach.

How does marketing build this value? The obvious path is by driving higher revenue and increased profitability. But enterprise value is based on more than earnings and revenue multiples. It includes competitive advantages, operational strength, culture and, most importantly, expectations around future performance.

The Pepper Group Revenue Tower^® was created to drive enterprise value at B2B firms through building an integrated and strategic marketing function that contributes to operational excellence, helps strengthen culture and creates a powerful sales and profitability machine that will continue to improve as time goes on. Here is how the Revenue Tower supports this:

Focused Efforts: There are an overwhelming number of marketing tactics and directions that a B2B business can pursue. The framework prioritizes and balances marketing initiatives. It forces decisions to make sure that investments are optimized.

Data-Driven Actions: Proof points and data provide insights, allow for smart testing and drive elevated results. When marketing leverages precise data, it not only optimizes marketing efforts, but it uncovers opportunities for improvement throughout the organization.

Repeatable Processes: In the Revenue Tower model, marketing and sales processes are tightly integrated and systematized through tools, such as playbooks, process maps and technological approaches. Content is also planned and repurposed to ensure consistency and impact.

Scalable Systems: Through piloting and testing, marketing teams identify what’s working and what’s not. This allows the organization to continually build on its successes, adding fuel where it’s going to have the most impact and adding new tactics as marketing scale is built.

The Revenue Tower elevates the impact of marketing, creating a credible and powerful story that builds enterprise value. This proprietary, tested method is why Pepper Group has become the agency of choice for high-growth companies. If you want to learn more about how we help B2B organizations build long-term value, contact us today.