How Anchoring Impacts Marketing
Anchoring refers to how an initial number or concept affects the way people view things. It’s a powerful concept, and knowing how to use it can influence your pricing model,
Client Spotlight: Verdara
Cannabis is one of the most specialized industries anywhere, and when an engineering and fabrication company identified an opportunity to apply its expertise towards supplying specialized equipment for hemp and cannabis oil extraction by creating a new cannabis-focused brand, they needed help.
Pepper Partner of the Month-Lyric Solutions
At Pepper Group, we know that when a sales team is firing on all cylinders our marketing strategies and tactics are exponentially more successful.
Once we generate sales leads for a client’s team, it’s up to them to not only track the relationship but to keep it moving through the sales process.
Tim’s Essential Marketing Tips
Being nimble in the marketplace can mean success or failure. All too often, we are slow to act when we see something not working to our expectations. Maybe we’re too optimistic? Does our pride make us prone to not admitting our projections were flawed?
Client Spotlight: Reed Construction
It’s the things you don’t see—our research, interviewing and planning—that make our marketing plans unique, and effective. That’s been exactly the case with our recent work for Reed Construction.
The Top 25 Most Popular Snacks
The more we stay at home, the more we find ourselves standing in front of our pantry. Inspired (discouraged?) by our waistlines, we thought we’d feature the most popular snacks in America (taken from a larger list of popular foods from the website YouGov).
Pepper Partner of the Month—Sales Empowerment Group
It’s my pleasure this month to introduce you to not only a great company, but also a true pro who practices what he preaches. He is The Sales Drummer.
Pepper Partner of the Month-JazzHR
A new feature of the Pepper Mill will be focused on Pepper Group’s strategic partners. We have been users of JazzHR for over three years and find it very intuitive and robust—without being over-engineered. We get about 10 applications a day and it’s fantastic to manage them in this amazing platform.
Todd’s Top 25 Jokes
Every Monday we have an agency-wide status meeting, and Todd always shares a joke. We asked him for his 25 favorites. So, as part of our year-long celebration of our 25th anniversary, here are …
Tim’s Essential Marketing Tips, Part 10
Every marketing tactic and tool has purpose. If it’s at all measurable, make sure you gather as much info as you can. Then, be very judicious as to how you analyze the results.