Client Spotlight: Illinois Blower
When you manufacture the highest quality, custom industrial fans and blowers, you need the highest quality website with powerful messaging to back up your brand. As their old site celebrated its 10th birthday, Illinois Blower once again turned to Pepper Group to help modernize their online image.
Client Spotlight: Metals Service Center Institute (MSCI) Event
The Metals Service Center Institute (MSCI) is the broadest-based, not-for-profit trade association serving the industrial metals industry. With over 100 years of knowledge and thought leadership, MSCI provides its North American members with meaningful industry insights and how the industry will evolve through research, education, advocacy and events.
How to Avoid the Knowledge Curse
Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone else.
Partner of the Month—DSP Insurance Services
Does your prized exotic car need insurance? Is your grandmother’s wedding ring sitting in a drawer and you have meant to get it covered for years? What about that antique clock on the mantel?
How Anchoring Impacts Marketing
Anchoring refers to how an initial number or concept affects the way people view things. It’s a powerful concept, and knowing how to use it can influence your pricing model,
Client Spotlight: Verdara
Cannabis is one of the most specialized industries anywhere, and when an engineering and fabrication company identified an opportunity to apply its expertise towards supplying specialized equipment for hemp and cannabis oil extraction by creating a new cannabis-focused brand, they needed help.
Pepper Partner of the Month-Lyric Solutions
At Pepper Group, we know that when a sales team is firing on all cylinders our marketing strategies and tactics are exponentially more successful.
Once we generate sales leads for a client’s team, it’s up to them to not only track the relationship but to keep it moving through the sales process.
Tim’s Essential Marketing Tips
Being nimble in the marketplace can mean success or failure. All too often, we are slow to act when we see something not working to our expectations. Maybe we’re too optimistic? Does our pride make us prone to not admitting our projections were flawed?
Client Spotlight: Reed Construction
It’s the things you don’t see—our research, interviewing and planning—that make our marketing plans unique, and effective. That’s been exactly the case with our recent work for Reed Construction.
The Top 25 Most Popular Snacks
The more we stay at home, the more we find ourselves standing in front of our pantry. Inspired (discouraged?) by our waistlines, we thought we’d feature the most popular snacks in America (taken from a larger list of popular foods from the website YouGov).