Client Spotlight: Technetics Semi
The parent company of our client Technetics Group, Enpro, recently created a new segment called Advanced Surface Technologies. The new segment contains two other Enpro companies, as well as the semiconductor division of Technetics. To help support the execution of this strategy, Pepper Group researched the competitive landscape and created a unique new graphic identify for Technetics Semi, as well as a stand-alone microsite.
Client Spotlight: Banking Attitudes: BAI
Nonprofit organization BAI provides actionable insights and research that help financial organizations make smarter, forward-thinking decisions. Recently, they completed a multi-year survey to determine how consumer behaviors differ by generations, so that organizations could better understand shifting and differing attitudes about digital banking, the effect of the pandemic, and more.
Client Spotlight: Green Meadows
The descendants of General George S. Patton began to realize the immense benefits of cannabis in helping veterans and their families cope with PTSD, social isolation and pain-related issues. With a foundation of organic agriculture, community giving and veterans issues, the family combined its legacy to establish Green Meadows cannabis dispensary—a premier provider of safe, pure and environmentally responsible cannabis.
Client Spotlight: Metals Service Center Institute (MSCI) Social Media Campaign
The American Society of Civil Engineers (ASCE) gives U.S. Infrastructure a grade of D+ for being “mostly below standard” and at “strong risk of failure.” Improvements will provide strong benefits, including the creation of well-paying jobs along the industrial metals supply chain.
Client Spotlight: Technetics Group
From the center of a nuclear reactor pressure vessel to the deepest recesses of a 250-ton jet soaring across the sky, Technetics Group provides highly engineered solutions to withstand the world’s most demanding environments.
The Status Quo Trap & How to Escape It
For most of us, change is uncomfortable. It’s called the Status Quo Trap, and it refers to how most of us have a strong bias towards keeping things the same.
Partner of the Month—Meltzer, Purtill & Stelle, LLC
Tim first met Mark Raymond nearly 20 years ago and enjoyed his initial conversation very much—and every conversation since. Mark is a family man, loves his hideaway on Green Lake, and is one of the best strategists Tim knows.
Client Spotlight: Illinois Blower
When you manufacture the highest quality, custom industrial fans and blowers, you need the highest quality website with powerful messaging to back up your brand. As their old site celebrated its 10th birthday, Illinois Blower once again turned to Pepper Group to help modernize their online image.
Client Spotlight: Metals Service Center Institute (MSCI) Event
The Metals Service Center Institute (MSCI) is the broadest-based, not-for-profit trade association serving the industrial metals industry. With over 100 years of knowledge and thought leadership, MSCI provides its North American members with meaningful industry insights and how the industry will evolve through research, education, advocacy and events.
How to Avoid the Knowledge Curse
Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone else.