Why Customer Interviews Should Be Part of Your Marketing Strategy
When we begin an engagement with a new client, we lead them through an extensive discovery process so that we can learn about their business, their goals, their products or services, their market and more—but arguably one of the most important areas we need to understand as marketers is, “Who are you trying to reach?”
Avoid the Knowledge Curse
Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone else.
Client Spotlight: Schebler Chimney Systems
Schebler Chimney had a brand and a website that didn’t accurately convey their advanced approach to product quality, safety and engineering. We fixed that.
Client Spotlight: Rockfon
Rockfon came to us with this challenge. They wanted to showcase a case study in the form of a modern, high-quality video.
Client Spotlight: Akrete
Akrete is an award-winning public relations firm with a wide variety of clients and an emphasis on commercial real estate, finance, cannabis and professional services. They have an exceptional team and do remarkable work; Pepper Group has been fortunate enough to partner with Akrete for several of our clients.
Client Spotlight: Rebar Technology
Rebar Technology’s unique subscription software is a truly innovative solution. As a relatively new division of W. Capra Consulting Group, the company needed a full-service marketing partner to help support its growth plans.
Client Spotlight: TNS
Transaction Network Services (TNS), a global supplier of networking and integrated data services in the payments, financial and communications industries, wanted to attract top payments industry players to a new, virtual annual event. The event would uncover payment trends from companies such as AWS and Global Payments and deliver forward-thinking advice and strategic approaches for providers.
Client Spotlight: Vault JS
Flexsys, formerly the tire additives division of Eastman Chemical Company, was born more than a quarter of a century ago, and their products date back to 1944. Flexsys is a global leader in critical specialty chemicals for the world’s top tire manufacturers, helping make their products stronger, better and safer.
Client Spotlight: Flexsys
Flexsys, formerly the tire additives division of Eastman Chemical Company, was born more than a quarter of a century ago, and their products date back to 1944. Flexsys is a global leader in critical specialty chemicals for the world’s top tire manufacturers, helping make their products stronger, better and safer.
Client Spotlight: The Goldie Initiative
The Goldie Initiative is a not-for-profit organization that prepares women for senior leadership roles throughout the commercial real estate industry. Every year, the Goldie Initiative hosts the Goldie Gala, their annual signature fundraising event.