The Year Ahead in Business
What are the business strategies that will drive success in 2025? To answer that important question, Pepper Group recently hosted an exclusive breakfast event in partnership with The Entrepreneurial Institute.
The Power of B2B Nurture Campaigns: Building Lasting Relationships
The path from prospect to customer is rarely a straight line, especially in B2B. Decision-makers need time to evaluate options, build trust and determine which solution best fits their business needs. That’s where nurture campaigns are the solution—strategically designed marketing efforts that guide leads through the sales funnel while building meaningful connections.
Marketing Tech Stack Essentials—Building a Powerful Revenue Tower®
The Revenue Tower is Pepper Group’s proven system to help high-growth organizations acquire more customers, retain and grow business with current customers and build a scalable marketing machine that adds business value.
15 Ideas for Amplifying Your Culture Within Your Space
Some of our clients tell us that attracting and retaining talent is the #1 most important factor in their growth. Whether or not this describes your organization, there’s no doubt that strengthening this capability creates a real competitive advantage.
The Revenue Tower®—A System for Growing Revenue and Business Value
At Pepper Group, we’ve run the Entrepreneurial Operating System (EOS), also known as Traction, for 15 years. The value of EOS is right in its name—it’s a system for operating a small to mid-size business. EOS is a proven approach that creates a high-performing business operation, extracting the most value possible from the collective brainpower and assets of the organization.
Reimagining the Marketing and Sales Funnel
Did you know that the “funnel” framework was conceived more than 100 years ago? It gained prominence around the 1960s and it’s still commonly used today. But is a customer journey metaphor that got popular thirty years before AOL started mailing out CDs still the best thing?
Why Customer Interviews Should Be Part of Your Marketing Strategy
When we begin an engagement with a new client, we lead them through an extensive discovery process so that we can learn about their business, their goals, their products or services, their market and more—but arguably one of the most important areas we need to understand as marketers is, “Who are you trying to reach?”
Avoid the Knowledge Curse
Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone else.
Client Spotlight: Schebler Chimney Systems
Schebler Chimney had a brand and a website that didn’t accurately convey their advanced approach to product quality, safety and engineering. We fixed that.
Client Spotlight: Rockfon
Rockfon came to us with this challenge. They wanted to showcase a case study in the form of a modern, high-quality video.