Why Customer Interviews Should Be Part of Your Marketing Strategy
When we begin an engagement with a new client, we lead them through an extensive discovery process so that we can learn about their business, their goals, their products or services, their market and more—but arguably one of the most important areas we need to understand as marketers is, “Who are you trying to reach?”
Avoid the Knowledge Curse
Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone else.
How to Win the Talent War
Despite uneven economic reports, last month’s unemployment rate held at a very low 3.7%. And while down from its post-pandemic peak, there are still currently 1.4 job openings per job seeker.
Challenges around hiring and retaining talent aren’t new. Large numbers of retiring baby boomers, combined with general declines in labor force participation, have created an increasingly tight market for employers that’s very likely going to continue.
MarTech Moment: Anatomy of an Ad
Navigating the competitive and confusing landscape of digital marketing can be challenging for even the savviest marketers. However, it doesn’t have to be. Facebook, LinkedIn, and Google are the top three campaign platforms, offering impressions to help achieve your goals. The next question is determining which ads to use and when.
Pepper Group, at the Core
At Pepper Group, we are not just what we do but who we are. Sure, we move people—prospects to websites, customers to purchase, stakeholders to invest. But it’s how we do it—through collaboration, passion, and a determined yet appreciative smile–that truly sets us apart and is the foundation behind our longstanding client relationships.
Astronomy and Copywriting
In this blog series, Brian or “New-B” (aka the newbie copywriter) explores messaging conveyed in unexpected places and how interconnected messaging can be found everywhere in our everyday lives. It’s a big world out there, and I’m trying to make sense of it.
Celebrating Our Core Values: Be Smarter Tomorrow
At Pepper Group, our core values remind us of what’s most important. They help us remember when it’s time to take a deep breath, and when it’s time to get down to business; how to support each other and our clients; and the value of teamwork and initiative.
From Blueprint to Text: Comparing Copywriting to Architecture
In this blog series, Brian or “New-B” (aka the newbie copywriter) explores messaging conveyed in unexpected places and how interconnected messaging can be found everywhere in our everyday lives. It’s a big world out there, and I’m trying to make sense of it.
Musings From the New Writer on the Block
In this blog series, Brian or “New-B” (aka the newbie copywriter) explores messaging conveyed in unexpected places and how interconnected messaging can be found everywhere in our everyday lives. It’s a big world out there, and I’m trying to make sense of it.
Celebrating Our Core Values: Initiative Has No Boundaries
At Pepper Group, our core values remind us of what’s most important. They help us remember when it’s time to take a deep breath, and when it’s time to get down to business; how to support each other and our clients; and the value of teamwork and initiative.