Creating Your Brand’s Identity: Because, Like, Your Tone of Voice Matters, You Know?
You may not be paying attention to your brand’s tone of voice (TOV), but your audience is. If you’re not creating a relevant and consistent TOV, you may be confusing your audience, underselling your products and minimizing the impact of your marketing program.
Marketing as a Value Multiplier: The Five Ways Marketing Builds B2B Businesses
If you’re a marketer, you have more strategic impact than you may realize. If you’re a business owner, don’t overlook the impact that your marketing program can have on the total value of your business.
A Marketing Operating System Built to Drive Enterprise Value
Marketing success creates business value in five key areas. For marketing to have its greatest impact, multiple factors must converge. Bringing it all together in a cohesive, data-driven and scalable system can be incredibly powerful.
Data-Driven Design for B2B: What It Is and How to Use It
Data-driven design is a process that uses real data to drive decisions. This approach is particularly relevant to web design, where sites must not only be aesthetically relevant but function in a manner that impacts the user experience.
B2B Influencer Marketing Strategy: How We Turn Our Clients Into Industry Thought Leaders
Influencer marketing isn’t just for consumer brands. B2B companies are harnessing the power of influencer marketing to build credibility, reach niche decision makers and nurture relationships.
A Powerful B2B Marketing System for Growing Revenue and Business Value
The 1960s-era framework of viewing the marketing process as a funnel is far out of date. The metaphor just doesn’t cut it in today’s world and it hasn’t for many years.
There’s a better system. It’s an effective set of concepts and tools that have been proven over a decade and confirmed by hundreds of B2B companies in industries from manufacturing to professional services, to healthcare. It’s called The Revenue Tower®.
Personalized Marketing: How HubSpot’s Smart Content Can Boost Your Email, Workflows and Sales Sequences
Lead generation is a top priority for most marketers. But what about the untapped potential of existing customers or leads who haven’t been fully nurtured? In 2025, focusing on these areas can lead to significant growth. In this article, we’ll explore how HubSpot’s tools — especially for email marketing, workflows and sales sequences — can help you capitalize on these opportunities and achieve greater success.
How Marketing Can Build Enterprise Value
The Revenue Tower elevates the impact of marketing, creating a credible and powerful story that builds enterprise value. This proprietary, tested method is why Pepper Group has become the agency of choice for high-growth companies.
2025 Digital Marketing B2B Trends: AI, ABMs & Staying Ahead in a Rapidly Evolving Landscape
The B2B marketing world is constantly evolving, and with artificial intelligence (AI), it’s happening at an accelerated rate never before seen in human history. In addition, emerging technologies, evolving customer behaviors and industry disruptions are shaping the trends that B2B marketers must embrace to maintain a competitive edge. In this article, we explore the most impactful trends for 2025, offering actionable insights to help your business thrive.
This Holiday, Pepper Group Celebrated the Power of Reading
Three years ago, we started a holiday tradition. Instead of giving gifts to each of our clients and partners, as we had for many years, we asked each Pepper Group employee to choose a charity that had significance to them.