15 Ideas for Amplifying Your Culture Within Your Space
Some of our clients tell us that attracting and retaining talent is the #1 most important factor in their growth. Whether or not this describes your organization, there’s no doubt that strengthening this capability creates a real competitive advantage.
The Revenue Tower®—A System for Growing Revenue and Business Value
At Pepper Group, we’ve run the Entrepreneurial Operating System (EOS), also known as Traction, for 15 years. The value of EOS is right in its name—it’s a system for operating a small to mid-size business. EOS is a proven approach that creates a high-performing business operation, extracting the most value possible from the collective brainpower and assets of the organization.
The Content Marketing Matrix
90% of B2B marketers say they are increasing or at least maintaining their content marketing efforts, according to recent surveys.
The results support the consensus that content marketing is effective. So, what if you could increase your content impact by 10X? That’s the goal of the Pepper Group Content Marketing Matrix.
Our Beloved Snow Pile is Famous
We call it the S-No Pile Challenge. Whoever guesses the day the snow pile will be completely gone without even a speck of ice—without going over—wins a nice prize.
Reimagining the Marketing and Sales Funnel
Did you know that the “funnel” framework was conceived more than 100 years ago? It gained prominence around the 1960s and it’s still commonly used today. But is a customer journey metaphor that got popular thirty years before AOL started mailing out CDs still the best thing?
Avoid the Knowledge Curse
Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone else.
How to Win the Talent War
Despite uneven economic reports, last month’s unemployment rate held at a very low 3.7%. And while down from its post-pandemic peak, there are still currently 1.4 job openings per job seeker.
Challenges around hiring and retaining talent aren’t new. Large numbers of retiring baby boomers, combined with general declines in labor force participation, have created an increasingly tight market for employers that’s very likely going to continue.
Website Accessibility: Everything You Need to Know
TL;DR version: Ensuring accessible access for your website has become a requirement. But thanks to advances in technology, it’s much faster, easier and cheaper than you might think.
Client Spotlight: Rockfon
Rockfon came to us with this challenge. They wanted to showcase a case study in the form of a modern, high-quality video.
Client Spotlight: Akrete
Akrete is an award-winning public relations firm with a wide variety of clients and an emphasis on commercial real estate, finance, cannabis and professional services. They have an exceptional team and do remarkable work; Pepper Group has been fortunate enough to partner with Akrete for several of our clients.