Author: Aaron Boruch

In-person events present meaningful opportunities for generating leads and boosting revenue, but how can you maximize these opportunities and get the most out of your event? In the B2B landscape, where decision-making processes are complex and longer-term, digital marketing becomes an essential tool.

Landing pages are a crucial component of any marketing campaign. They serve as dedicated entry points that focus on converting visitors into self-identifying leads or customers. Unlike general website pages, landing pages are designed with a single objective in mind, such as capturing email addresses, promoting/selling a product/service or encouraging event registrations. This focused approach helps streamline the user journey and increases the likelihood of achieving the campaign’s goals. Additionally, landing pages can enhance SEO efforts, improve paid search (SEM) effectiveness and deliver measurable data on the customer journey, preference, and user experience (UX) to refine marketing strategies.

HubSpot was recently named the #1 Marketing and Digital Advertising Product for 2024 in G2’s Annual Best Software Awards, and its customer satisfaction is among the highest in the industry. But what exactly makes it the leading choice for businesses looking to support their marketing and sales efforts for business growth?

This year, Chrome is disabling third-party cookies, marking a significant win for privacy. However, this change poses a challenge for data-driven marketers. Despite this change, Google assures it will allow advertisers to show relevant ads and measure their effectiveness in a privacy-friendly manner as they aim to replace third-party cookies with new measurement and reporting tools that prevent cross-site user tracking.

Navigating the competitive and confusing landscape of digital marketing can be challenging for even the savviest marketers. However, it doesn’t have to be. Facebook, LinkedIn, and Google are the top three campaign platforms, offering impressions to help achieve your goals. The next question is determining which ads to use and when.