“Twister” Global Consultancy Trade Show Marketing—Sogeti

Every exhibitor dreams of “owning the show.” We helped Sogeti, a global IT consultancy, do it twice. First we used the game of Twister^® to communicate that Sogeti “untwists the challenges of Agile,” a software development methodology. The room drop included a colorful button that drove traffic to the booth and visitors to a branded landing page that collected leads. At the next show, we highlighted Sogeti’s business information management or “BI” services. We used K’Nex building pieces to say that “Sogeti builds better BI.” This time, the room drop included a K’Nex piece that recipients brought to the booth to attach to a K’Nex rollercoaster. Both times, we couldn’t have built a more satisfied client.