Flavor Company Brand Development and Multimedia—Edlong

Dairy flavor company Edlong wanted food processors to understand all the benefits of their products, such as adding natural sweetness and mouthfeel. Pepper Group delivered a wide-reaching marketing plan that gave their prospects plenty to digest. We rebuilt the brand from the tagline to the logo on up, including white papers, blog articles, social, videos, event marketing, print, emails and more. The results were impressive. For instance, a revised monthly newsletter saw open rates jump from 10.9% to 19% and click-throughs leap almost 400%.