Industrial Equipment Print Campaign—Thermal Care

Open almost any issue of Plastics Technology or Plastics Machinery and you’ll see ads that feature cold, metal industrial chilling equipment (unless you’ve seen our previous Thermal Care ads, starring penguins and polar bears). For its new ad campaign, Thermal Care wanted to highlight the energy efficiency of its chillers. We drove the message home with strategic, daring headlines and colorful graphics that leap out in this space. Stay tuned for their chilling effect on competitors …