PepperMill October 2014

Tim’s Spinnin’ the Wheel

It’s time for my favorite game of Bookshelf Roulette. I’ve got a few new books and a couple of oldies. Again, I’ve challenged myself to rifle through the pages and find a passage in 60 seconds or less that I can pass along.

“I did some quick math and realized that 5 percent (the amount of shoes being sold by paper mail order catalogs) was equal to $2 billion. It didn’t matter whether I would be willing to buy shoes without trying them on first. What mattered was that consumers were already doing it, and it seemed pretty reasonable to assume that Web sales would one day be at least as big as catalog sales. Alfred and I decided it was at least worth a meeting.”
Delivering Happiness, A Path to Profits, Passion, and Purpose
Tony Hsieh, CEO, Zappos.com, Inc.

“Great work entails risk. Most clients do not want to take risks; they prefer a safe retreat into the world of the merely good or, worse, the dismissively average. Still, if they are going to take that risk, they are much more likely to do so with agency people they trust. And trust is the very foundation of a great relationship. And that’s why I say a great relationship leads to great work.”
The Art of Client Service 
Robert Solomon

“Borborygmus (pronounced bor-buh-rig-mus) is the name for the rumbling, gurgling growling sounds made by the stomach.”
The Whatchamacallit 
Danny Danziger & Mark McCrum

The Seven Secrets of Charismatic Communication

  1. Keep it upbeat.
  2. For heaven’s sake, listen!
  3. Communicate one on one.
  4. Solicit ideas, opinions and suggestions from others.
  5. Communicate in a straightforward manner, even when dealing with sensitive subjects.
  6. Create a comfortable climate for raising concerns.
  7. Display common courtesy.

Leadership Charisma Bud Haney & Jim Sirbasku, with Deiric McCann

We tend to use a lot of time binge-watching television shows. It’s a classic example of “just because we can, doesn’t mean we should.” Diving into a book can be just as exciting. Read on!

Tim Padgett
tim@peppergroup.com

One ought, every day at least, to hear a little song, read a good poem, see a fine picture, and if it were possible, to speak a few reasonable words.” 
—Johann Wolfgang von Goethe
From the moment I picked up your book until I laid it down, I was convulsed with laughter. Some day I intend reading it.”
—Groucho Marx

20th Anniversary Update

September Recap: Pepper Group is Growing
Our Pepper family has been growing and we needed to add more space! This month we reached a milestone by expanding into the office next door.Visit our blog to find out the sweet way we celebrated.

October Preview: Give as Many Cans as You Can!
Did you know that 73% of food bank recipients have to choose between paying for food and paying their utility bill each month? For October’s anniversary event Pepper Group is celebrating with 20-year-old AmeriCorps by collecting food donations for one of their sponsored food pantries, The Greater Chicago Food Depository. If you’re stopping by the office the month of October feel free to “give as many cans as you can” to support our food drive! Not stopping by but want to contribute? Click this link to provide an online donation. Or if you’re feeling ambitious and want to start your own food drive, we can help! Let one of your friendly Peppers know and we’ll get you started with the designs we created for our promotional materials.

Pepper Group Wins Big With GDUSA

The secret behind doing award-winning work is having great clients that make it possible. In 2014 we won a record number of accolades—a full dozen—for a variety of projects.

Pepper Group received 12 American Graphic Design Awards from Graphic Design USA (gdusa.com) This award honors outstanding work of all kinds across all media. More than 8,000 entries were submitted. Only 15 percent were recognized with a Certificate of Excellence.

To all our clients who support fresh, strategic ideas, these awards are for you!

Client: Edlong Dairy Technologies

Project: Microsite Design
Award Category: Internet Design

Client: Forward Motion

Project: Forward Motion Video
Award Category: Television & Video Design

Client: Follett School Solutions, Inc.

Project: Company Brochure
Award Category: Brochures & Collateral

Client: Griffith Laboratories

Project: Sustainability Icons
Award Category: Logos, Trademarks & Symbols

Client: Pentegra Systems

Project: Company Website Design
Award Category: Internet Design

Client: Pepper Group

Project: 52 Grade-A Cliches Playing Cards
Award Category: Sales & Self Promotion

Client: Schafer and Weiner

Project: Company Website Design
Award Category: Internet Design

Client: Vegetable Juices, Inc.

Project: Advertising Series-If It’s Not In Here, It’s Not In Here.
Award Category: Advertising

Client: Zonta International Foundation

Project: think horiZONTAlly Poster
Award Category: Posters

Client: 3M

Project: 2013 Biggest Stories Book
Award Category: Books 

Project: Think Transformation Book
Award Category: Books

Project: Annual Trends Infographic
Award Category: Infographics

Marketing to Talent Webcast

A 2014 Manpower survey revealed that 36% of employers say they’re currently having difficulty finding talent—the highest percentage since 2007. How about you? 

It’s a trend that’s only going to get worse. To address it, forward-thinking companies are vastly expanding the scope of corporate communications and applying significant marketing skills and resources to help attract and retain the best talent. 

Join us to explore this new frontier as we partner with the American Marketing Association in a nationwide webcast on Wednesday, October 8 at 12:00 noon CST. We’ll discuss how marketing and HR can work together for maximum results. We’ll share best practices to help your company thrive in the increasingly competitive talent environment. And we’ll reveal some new ideas and trends that you can apply to your organization.

  • See data on why marketing to talent is becoming increasingly vital
  • Learn about some of the latest trends and best practices
  • Discover new opportunities that might not be on your radar
  • Learn about the five key areas where Marketing and HR can partner together for success

Even if you can’t attend, please feel free to sign up and we’ll be sure to send you the recording!

Learn more about our upcoming webcast: Marketing’s Critical New Frontier—Marketing to Talent.

George Couris
george@peppergroup.com

Double Take: To Give, or Not to Give

This month, for Pepper Group’s 20th anniversary, we’re partnering with AmeriCorps and the Greater Chicago Food Depository to feed hungry people in Chicago with a campaign called “Give as many cans as you can.”

It’s upbeat. It’s positive. It shows you can make a difference. And it started us thinking about all the wonderful PSAs, ads and campaigns that came before us, encouraging people to give, and what made them successful.

This month, join Joe and Sharla as we explore our old and new favorite charitable giving campaigns.

We dare you to keep your eyes dry.