The Spice Report
Do you work with marketing skeptics you’d like to persuade? Are you looking to reinforce certain initiatives? Are you trying to decide if an investment is worthwhile?
Here are seven truths about marketing’s importance in a B2B organization:
Clients create their own short lists and eliminate firms based on their own due diligence.
Ten million autonomous cars are predicted to be driving next to you in four years.
And while drivers will be doing everything but driving, cars will collect reams of data, such as location, speed and entertainment preferences. Which means, as a marketer, you’ll have a whole new horizon to push targeted content to passengers.
As marketers, we’re in the idea business. We look for inspiration everywhere in the physical and digital world. But every now and then, we find something so riveting, it makes us rethink what’s possible.
When ITSMA recently asked B2B buyers what role thought leadership content played in determining who made their short lists, only 5% said it was of no or minor importance. Twenty percent said “somewhat important” and a whopping 75% said this content was either “important” or “critically important.”
Hope you had a happy Grey Thursday—oops—Thanksgiving. You’ve probably heard that technology is changing the way we do our holiday shopping. Black Friday has morphed into Black November, with online deals all month long. Trampling your fellow shoppers and waiting for Cyber Monday is out. Buying from your phone or tablet is in. With nonstop endless bargains, many are predicting that Black Friday and Cyber Monday will become extinct.
As you head into next year, see if you have good answers to these three important questions on areas that many marketers overlook.
Ever wish you could just get the CliffsNotes from the top speakers at a multi-day conference? Here they are! As a proud new member of the Inc.5000 club of fastest growing companies, Pepper Group attended the annual conference for some education, inspiration and the ability to meet and talk to successful entrepreneurs from all over the country. The speakers brought a lot to the table, too.
Here’s what they had to say.
It started with a pink ribbon twenty-five years ago, but has grown into a marketing and charitable behemoth. Some breast cancer activists call it Pinkwashing, and pink campaigns have raised millions of dollars to fight the disease. But ultimately, has it been effective? Joining regular contributor Joe is guest blogger Allan Woodrow.