The Spice Report
Could your business use more inbound leads?
To help you get there, here are three great resources courtesy of our marketing automation software partner, Act-On.
We tend to think of technology as something that keeps us connected, moving, tracked or entertained. These surreal, oversized poppies use technology to inspire conversation. Using motion-sensor and air pressure technology, they shade and illuminate the street below when a tram or passerby arrives underneath.
Did you know … The New York Times declared 2016 “The Year of Eggs”? It’s the perfect way to celebrate the 40th anniversary of the American Egg Board, which has been connecting America’s egg farmers with consumers, and communicating the value of the Incredible Edible Egg™, since 1976. Their mission is simple: increase demand for eggs and egg products through research, education and promotion.
Sometimes, to blaze forward, as marketers and as people, we need to put things into perspective. This classic Carl Sagan video, entitled The Pale Blue Dot: A Vision of the Human Future in Space, sums up the significance of everything we do and have ever done, better than anything.
How much has B2B marketing changed in the past 20 years? As you reflect on that, consider that the sales funnel framework was first illustrated in the early 1960s. It was a great concept that has served us well, but in the age of the customer, sellers no longer funnel buyers; the buyers now funnel the sellers.
Every once in a while, someone drops a huge act of kindness in your face. It happened to me while working last night ... at a much needed time. I was running audio services for a Centegra Health System event at Parabolic Midwest in Crystal Lake and there were two NFL players there to sign autographs and mingle. The headliner was former Bears linebacker Lance Briggs, and all I knew about the other guy was that his first name was Nate.
From the way it regains its balance in the snow, to how it gets back up on its feet one mechanized movement at a time, to the way you think it’s going to steal your job, the new and improved Atlas robot will give you shivers.
I’m not exactly sure how we got here, smack dab in the middle of winter and trying to remember what sunshine even looks like. I guess we can’t complain too much since we’ve certainly had a mild one here in Chicago, but there are still days when I long to not have to worry about crashing my bike on icy roads. In that regard, I thought I’d offer up a little “throwback” to warmer days...