The Spice Report
How much has B2B marketing changed in the past 50 years?
As you reflect on that, consider that the sales funnel framework was first illustrated in the early 1960s. It was a great concept that has served us well, but in the age of the customer, sellers no longer funnel buyers; the buyers now funnel the sellers.
Forget everything you know about split-level ranches, Colonials, contemporaries, cottages, Georgian revivals, Cape Cods and any other home architectural style. Get ready for a place Max Rockatansky could call home.
This November, Edlong Dairy Technologies returned to the Chicago Section IFT Annual Suppliers’ Night. The company wanted to take advantage of its location at the show by engaging directly with millennials, who are becoming big influencers in the food and beverage industry.
At Pepper Group, we appreciate our great clients who give us the freedom to solve marketing challenges from a fresh perspective.
Recently we published 6 Keys for Naming a Product, Service or Company, and after a run of great naming projects in the past few months we thought some additional insights would be helpful. Here are three obstacles to success that you should also keep in mind.
Poor Energizer Bunny. Soon, he may have to drum up a new gig. Researchers at the University of Bristol Cabot Institute in the U.K. have figured out how to safely turn nuclear waste into nuclear diamond batteries that can provide electricity for at least the next 5,730 years.
Want to enhance your company’s social impact? Try this Pepper Group Novelty Multiplier™.
74% of people say volunteering improves their job satisfaction. But corporate volunteering programs can be time-consuming to manage, and most companies say they could be doing it better.