The Spice Report

Feb 23, 14
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Fun

This week’s Word of Wisdom is “freemium.” A freemium is a business model that makes the initial item free, but imposes a charge for advanced features.

Sharla's picture
Feb 18, 14
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Insights & Perspective

What should you be looking out for this year?

George's picture
Feb 12, 14
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Insights & Perspective

Content marketing is proven and reaching maturity. But is there a content shock on the horizon? Is content marketing over already?

A great post in early January entitled “Why Content Marketing is Not a Sustainable Strategy” kicked off a spirited discussion about content marketing’s long-term viability.

George's picture
Feb 03, 14
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Critiques & Commentary, Insights & Perspective

This year marks the 30th anniversary of Apple’s epic “1984” Super Bowl spot—the one against which all others are still judged. It didn’t have a famous athlete-spokesperson. It was based on literature. It was all-out Hollywood. With its red-shorted protagonist hurling a sledgehammer at “Big Brother,” it eventually became a sledgehammer in its own right, setting a new standard for future advertisers.

Sharla's picture
Jan 23, 14
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Fun

Last Friday, we had our Pepper Group winter outing. Peppers and their significant others (or kids) got together and watched the Chicago Wolves play the Toronto Marlies. We all relaxed and mingled under the giant wooden dome of the Allstate Arena.

It was a perfect match, because just like us, the Wolves are celebrating their 20th anniversary.

Sharla's picture
Jan 08, 14
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Critiques & Commentary, Insights & Perspective

Traditional holiday sentimentality or sarcastic good cheer? This year, marketers came down the chimney with a little of each.

2013’s most memorable contenders included a Dad of the Year, a seemingly device-obsessed teenager, hand bell players with a hidden talent and more.

Sharla's picture
Dec 03, 13
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Critiques & Commentary, Insights & Perspective

Rebranding. Outgrowing the old site. Improving SEO or analytics. Becoming more mobile- or user-friendly. Differentiating from competitors. Time for a refresh. Companies redesign their websites for many reasons. We applaud when they do it well, and can’t help but wince when redesigns go wrong.

Most companies revamp their site every six months to two years. Here are a few reminders of just how critical it is to get your new design right:

Sharla's picture

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