The Spice Report
TmaxSoft is a global software innovator founded on the principle that there is always a better way. By creating better technology solutions for mainframe rehosting, middleware and relational database management systems (RDBMS), it gives customers the freedom to take control of their technology.
Business-to-Business marketing probably isn’t the first thing that comes to mind when you think about design, branding and ad campaigns.
Mostly that’s because B2B companies don’t have the exposure B2C companies do. Though that’s true, it doesn’t mean B2B companies shouldn’t have standout branding. Here are a few examples of B2B marketing that caught our eye.
Who doesn’t love an impromptu visit to the zoo? Last Saturday, I packed up my 11-year-old nephew and brought him down to the Lincoln Park Zoo in Chicago. I’m basically an over-sized kid myself, so we spent the day making (friendly) faces at mammals, fish, reptiles, birds, and other humans.
According to Gallup, engaged workgroups are 18% more productive, 37% less prone to absenteeism, 2.6 times faster-growing and 16% more profitable! They’re happier too. Who doesn’t want that?
There are many components to increasing engagement. But what if you could identify one that could create a significant impact, and it’s easy to implement? There is such a solution—it’s giving your people opportunities to get involved in your community through an employee volunteering program.
Everyone has an opinion about a logo. With the start of a new NFL season I started thinking about the NFL and the cool logos that have been replaced with generic or expected logos. The reasoning behind some of the changes is understandable, but others leave you scratching your head. Some of the classic logos are a little rough around the edges, but that’s what gives them character.
When long-time client, Challenger Lighting, met with us to discuss a new website, it became apparent that this was more than just an update to the site we’d created for them 5 years before.
We soon discovered the need for a deep dive into their target audiences to ensure the newly developed website was both visually appealing and functional, so end-users were both inspired and impressed by Challenger’s work.
When executed well, video delivers tremendous marketing advantages. Here are some fast facts that support the power of video: