product / service launches

Allow us to introduce yourself. We get your new kid on the block off to the right start by identifying what sets it apart. We blend that strategy into every aspect of a powerful campaign, designed to grab eyeballs, tug heartstrings and tickle the fancy. First impressions are key—we’ll ensure that yours is pitch-perfect.

Huron Consulting Group: V3locity

In January 2008, Huron Consulting Group launched V3locity, a revolutionary legal e-discovery service. We coordinated every aspect of the launch, planning and executing monthly touchpoints in the months leading up to the debut. The teaser campaign built buzz for the service among both carefully selected targets and a wider audience; by the time V3locity was officially introduced, the industry was already watching.